Logan: Renault's Low Cost 'World Car' |
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Logan's Indian Launch Contd...
This made the Logan the cheapest car in its class when it was launched. Eventually, the Logan became so popular that there was demand for it even in Western Europe, and Renault was able to launch a slightly modified version of the car in that market with some success.
The first car made by the company, the Renault Voiturette 1CV, was sold in 1899 to a family friend who, after a test ride, had been impressed with its ride quality. In the initial years, Renault was an active participant in motor racing events, which helped the company gain publicity. Both Louis and Marcel raced for the company, and won several prizes...
9] The term world car is generally used to refer to car models that meet the requirements of several different markets around the world. The distinction is made especially with reference to models made for developing countries, where the driving conditions are quite different from the three main car markets - the US, Europe, and Japan. A world car would typically meet the design and safety requirements in multiple markets.
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